Assetto Corsa Launch Campaign The Gap Agency created a launch campaign for the console release of the highly anticipated racing simulator – Assetto Corsa. This involved a preview event, launch event, influencer program and pre-roll video advertising on YouTube and...
AMD Fiji Ivy AMD ushers in a new era of video game hardware by bringing in Virtual Reality to the masses. The Gap Agency’s task was to launch their value range of video cards to challenge that norm that VR is only for power users. We themed the event around Fiji...
ACS Seagate Seagate sponsored the influential Disruptor Awards by the Australian Computer Society. The event was held in Melbourne on behalf and Seagate gave a speech to key ICT leaders about the impact of data and research on the human experience. Seagate also...
Sharp Press Launch The Gap Agency launched the new range of microwave ovens and convection ovens to Australian media with the goal of receiving engagingly positive coverage. We conveyed to key lifestyle media and influencers that microwave cooking can be simple, quick...
AMD’s Ryzen Press Launch The Gap Agency is proud to launch AMD’s much anticipated processor called the Ryzen. We executed a fully integrated campaign in bringing together press, influencers, partners and event launches for the Ryzen. Ryzen is the long...