AMD Fiji Ivy
AMD ushers in a new era of video game hardware by bringing in Virtual Reality to the masses. The Gap Agency’s task was to launch their value range of video cards to challenge that norm that VR is only for power users. We themed the event around Fiji island as the product was codenamed “Fiji”. Complete with beach chairs, free AMD towels and product demonstrations from 7 brands that work with AMD including Acer, ASUS, Gigabyte, Lenovo and more. It was an awesome event with great turnout.