Sharp Press Launch

The Gap Agency launched the new range of microwave ovens and convection ovens to Australian media with the goal of receiving engagingly positive coverage. We conveyed to key lifestyle media and influencers that microwave cooking can be simple, quick and healthy, showing them lifehacks on how to “Live Smart. Live Sharp.”

Through an interactive cooking event, media and influencers were shown how to cook 5 healthy recipes by wholefoods connoisseur Nadia Felsch. Each recipe showcased the innovative features of Sharp’s new microwave range teaching guests to live smart and cook smart with Sharp.