Petflair Influencer Campaign
As animal lovers at the Gap Agency we love helping brands that support great causes and do their part for furry friends in need! We were thrilled to be able to work with Petflair on an influencer marketing campaign, to push the ‘adopt don’t shop’ message and the great work they do with their charity partner Pound Paws. For every purchase made via Petflair, they help increase the adoption chances of more pets, as well as providing resources and assistance to rescue centres around Australia.
Through our influencer campaign, Petflair received a number of authentic reviews and product placement posts, from both micro and well known Instagram influencers. Influencers shared experiences of their own Rescue Dogs, making sure to spread awareness on the urgency of animal adoption. We are pleased to report over 17 exposures projected to a combined following of over 130,400+!