As Australia’s go-to agency for all thing’s technology, the team at Gap were commissioned to write an article on Seagate’s latest HAMR technology for one of Australia’s leading digital technology news sites, the Information Age. As content creators, we drew upon our expertise of the industry, and the technology behind the product, to submitted an article which not only explained the technology in depth but also highlighted the impact that technology would have on the wider industry. The publishers confirmed that the article was one of the most highly read on the site.