Elevating Brother to Reach a Broader Audience
The Gap Agency specialises in working with technology-driven brands, helping them throughout their journey to success. In the past 18 years, Brother is one of the brands we helped grow its markets through media relations, thought leadership, content creation, social campaigns, and influencer marketing. We have worked with them since 2010, managing case studies, interviews, product launches, press releases and video explainers. Consequently, we take part in elevating and expanding their brand to the broader audience and industry.
Our team was delighted to create a series of interviews with local businesses that use Brother’s VC-500W Colour Label Printer and GTX Direct-To-Garment Printer. We listened closely to their stories and recognised their hard work to achieve success. These inspiring stories were published across the various editions of Image Textile Magazine and Brother’s social media channels.
We also worked on a social campaign that celebrates and promotes diversity in Australia. We recruited influencers with different religions, genders, ages, and nationalities to participate in this campaign. Influencers even shared the images and BTS on their social media platforms, each fitted with a machine tailored to their experience and sewing needs.
Moreover, we have facilitated in producing 26 series video explainers like the Papercut MF and MFC-L3750CDW to show that technology is a source of productivity, not frustration. The Papercut MF video presents solving the common printing problems in the workplace.
Along with the successful campaigns we facilitate, we also utilise our skills in media communication and content creation in disseminating news and announcements to the right journalist, technology media and mainstream media. Additionally, we engage with them and influencers to test the products and share their real experiences with their audience.
To sum it all up, we manage to help Brother reach out to the retail, manufacturing, hospitality, and professional, and technical services industries through case studies and interviews. Thus, bringing together successful product launches and campaigns.