Brother ‘Tailored 2 You’ Campaign
Announcing the launch of Brother’s ‘Tailored 2 You’ Sewing Machine range, Gap recruited a number of influencers to participate in a social campaign and photoshoot for Brother and Spotlight advertisements. The campaign went beyond simply representing different sewing skill levels – incorporating a variation of genders, religions, nationalities and ages to celebrate and reflect Australia’s diversity.
Influencers shared the images from the photoshoot and BTS videos on their social media platforms, each fitted with a machine tailored to their experience and sewing needs. Content ranged from a giveaway with 2700 entries, to New Years resolution posts encouraging followers to start a new hobby. Check out the gallery of images below – you may even spot the Gap Team making their modelling debut in the ad!