The Gap Agency conducted an all-digital all-online campaign to launch the console version of Portal Knights. The team managed press release announcements and distributions to targeted media contacts.
The press announcement went out to a very targeted 120+ media contacts as well as influencers. In addition we sent out Xbox One and PS4 promo codes to key journalists and influencers for review and giveaway. We engaged with gaming media and influencers, also reached out some kids and teen and mainstream t media.
Overall we achieved over 171 press exposures, conducted 13 competition giveaways with over 24,000 entries in total.
On top of this, the agency executed an effective pre and post release date Video advertising campaign on Google AdWords, YouTube and Facebook.For a relatively small budget we garnered over 176K views in Google with 2,500 click throughs, 37,000 YouTube views and 44,000 video views in Facebook.