The Gap Agency brought to life a cohesive and high-impact event presence for AMD at Dell Technologies Forum 2025 across Sydney and Melbourne, transforming both forums into engaging brand touchpoints for enterprise audiences. 

With activations held at the Melbourne Convention and Exhibition Centre on August 12, 2025 and the International Convention Centre Sydney on September 2, 2025, the experience was designed to position AMD at the center of conversations among industry leaders, partners, and technology decision-makers, while balancing strong visual presence with meaningful engagement and lead generation.

The Gap Agency also led the end-to-end creative and functional development of AMD’s event presence, focusing on aligning booth design, engagement strategy, and lead generation initiatives into a unified experience. This included the conceptualization and design of the booth environment to ensure strong visual impact and effective traffic flow, as well as the creation of supporting event collaterals such as invitations and event posters to reinforce awareness and communication prior to and during the forum.

In addition, The Gap Agency developed structured lead generation components, including tailored survey questions and interaction frameworks designed to facilitate meaningful engagement with attendees while enabling efficient and organized data capture. To further enhance booth appeal and participation, the team also curated and produced branded giveaway merchandise, contributing to increased foot traffic and sustained attendee interaction throughout both event days.

A consistent and strategically designed approach across both cities helped establish a strong and recognizable brand presence for AMD, while supporting high-quality audience engagement and the generation of valuable leads within a competitive, fast-paced industry environment.