Maximizing Partner Potential: AMD’s Commercial Training Session with Datacom
Partner Training and Portal Alignment
The Gap Agency coordinated and set up an in-person training session for Datacom in North Sydney. Working closely with AMD, we delivered a face-to-face gathering designed to strengthen the partnership between the companies. A central focus was the AMD Partner Network (APN). We guided Datacom’s sales professionals through the portal, showing them how to navigate the platform and use its built-in tools and incentives to improve their daily sales processes.
Product Roadmaps and Sales Workshop
We managed the scheduling and presentation flow of a practical workshop covering AMD’s latest hardware and future product roadmaps. This segment gave the Datacom team a clear look at upcoming technology lifecycles. Following the presentation, our team facilitated an open Q&A session where the sales staff could ask specific technical questions, address customer objections, and discuss real-world strategies for positioning AMD solutions to corporate clients.
Catering, Networking, and Brand Identity
Our agency handled the complete on-ground setup, including a catered morning tea service that created a relaxed space for peer networking. To boost team engagement and brand visibility, we also managed the sourcing and distribution of AMD branded merchandise and custom polo shirts for the sales team to wear. By coordinating these moving parts, our team turned a standard training day into an engaging, collaborative partner experience.