To support Synology’s expansion into the business and enterprise sectors, we coordinated an exclusive press briefing at the W Hotel Darling Harbour for the launch of their new Active Protect devices and solutions. This strategic event brought the Synology team from Taipei to Sydney, facilitating direct engagement with key Australian media. The primary objective was to drive momentum for Synology’s B2B initiatives and strengthen relationships between the brand’s sales and marketing leaders and the local press.

The execution focused on high-value, one-on-one briefings to ensure deep engagement and tailored discussions. We secured attendance from influential technology journalists representing major publications. During these dedicated sessions, attendees were given live demonstrations of the Active Protect solutions and provided with exclusive insights into Synology’s investment and strategic direction in the security and enterprise segments.

This targeted approach allowed for meaningful dialogue regarding future editorial and collaboration opportunities. By curating a schedule of intimate meetings rather than a general press conference, we successfully positioned Synology as a serious contender in the B2B space, ensuring that top-tier tech media gained a comprehensive understanding of the brand’s evolving capabilities and market vision