Synology Malaysia Campaign
Partnering with Leading Tech Creators
To support Synology’s presence in Malaysia, we drove awareness and education around its NAS systems by collaborating with two top-tier YouTube creators, ZY Productions and Joshua Se. The objective was to move beyond traditional product reviews and deliver meaningful, solutions-based content tailored to Synology’s target audience.
Creating Educational, Value-Driven Content
Together with the creators, we developed in-depth videos that showcased real-world use cases and practical applications of Synology’s technology. This approach ensured the content was both informative and engaging, positioning the brand as a trusted solution provider rather than just a product vendor.
Driving Reach and Measurable Impact
Distributed to a combined audience of 317,000 subscribers, the campaign generated over 12,000 views along with tens of thousands of impressions. By leveraging influential tech voices, we successfully amplified Synology’s reach while delivering high-quality, educational content that resonated with its core audience.