The Brother Simplicity event was held when influencers was just emerging. This was the first time we held a media event along with influencers to launch Brother’s lifestyle range of sewing machines. The event was held at bay side Point Piper overlooking Rose Bay, the guests were presented with useful workshops and dresses made from the new range of sewing machines. Guests who ran workshops were themselves influential enthusiasts when it comes to sewing. We are sure they taught a thing or two about simplicity in sewing to our guests and also posted their work in Instagram. VIPs were also present including executives from Spotlight.