HyperX Activation at PAX
An interactive booth where PAX Aus attendees could experience as well as purchase the latest HyperX products.
The theme incorporated the HyperX logo and colours, had an listening station for Cloud headsets, a custom made Harley Davidson PC case mod, PC Gaming area, Product displays on the back wall, Skill tester that people could try to win prizes and a pop up CPL retail store where visitors could purchase HyperX products at a special discounted price. Product giveaways where also conducted at the daily raffle and during the Street Fighter Gaming challenge with guest Twitch Streamer support. The Gap Agency team was on hand to work with influencers, media and also with talent to engage the crowd.