Bringing Creativity to Life with SanDisk’s Interactive Pop-Up with Crayola
Creative Retail Experience
SanDisk partnered with Crayola for the Color It. Save It. Share It. Sandisk Pop-Up Experience, held from April 20-26, 2026 at SM Mall of Asia. The activation transformed National Book Store Superbranch into an interactive space where families could enjoy hands-on activities while discovering SanDisk’s latest storage solutions.
Interactive Product Showcase
At the heart of the experience was the SanDisk Crayola USB-C Flash Drive, allowing kids to create artwork while parents learned how easily these memories can be saved, transferred, and shared digitally.
Activation Build and On-Ground Support
Our agency managed the full execution of the event, including supplying key activation materials and booth equipment that brought the experience to life. From interactive game setups such as the spin-the-wheel activity to other engagement touchpoints, we supported both the physical build and on-site operations, ensuring a smooth and memorable experience for all attendees.