AMD x HP AI Create Event
AI Create 2024: The Real-World Power of AMD Ryzen AI
To demonstrate the transformative power of AI in creative workflows, we work with AMD and HP to host “AI Create 2024,” an immersive experience designed to showcase the real-world capabilities of AMD Ryzen AI. Held at Studio 6c in Alexandria, the event brought together key industry leaders from AMD, HP, and Microsoft, alongside professional creators, to explore how AI-accelerated hardware is reshaping content production. The strategy focused on moving beyond theoretical discussions, offering attendees a hands-on environment where they could witness the tangible benefits of AI-assisted workflows in real time.
Bridging the Gap: Positioning AMD and HP as Essential Creative Enablers
The event featured dynamic live demonstrations led by Blackmagic Design creator Goldie Soetianto, who illustrated how AMD Ryzen AI and HP workstations solve complex production challenges. By curating a guest list of influential technology journalists and content creators, we facilitated deep-dive conversations into the practicalities of AI adoption. The session also included an expert panel and Q&A, allowing media to directly engage with brand spokespeople about the future of AI in the creative industry.
The approach yielded highly positive sentiment, with attendees praising the event’s focus on genuine utility rather than just industry hype. Media feedback highlighted the value of seeing “real use cases” compared to other industry events, resulting in immediate coverage across multiple tech publications and a surge in interest for product reviews. By successfully bridging the gap between hardware innovation and creative application, the campaign effectively positioned AMD and HP as essential enablers for the next generation of digital content creation.