WD Wireless Pro Launch
A Textural, Photo-Ready Media Launch Experience
In 2016, The Gap Agency facilitated a get together of Media and Influencers for the AU launch of WD’s My Passport Wireless Pro. The event was held at the a Textural Studio in Sydney for its several large themed areas specificially designed for photo shoots.
Hands-On Product Demonstration Meets Creative Workshop
The event took the form of a presentation and product demo by WD Representatives which lead into a photo workshop lead by Canon Master Dianel Linnet. Each attendee was provided a Canon DSLR to take photos for which a mobile animal farm was brought in for photo opportunities so that attendees could involve themselves with the WD technology in an engaging and memorable situation.
More about the event
The immersive format encouraged media and influencers to test the product in real-world, high-demand shooting scenarios while capturing dynamic content throughout the space. This hands-on approach reinforced the My Passport Wireless Pro as a reliable, professional-grade storage solution for creative workflows.
