AMD CES Press Conference Activation: Bringing Australian Tech Voices to a Global Stage

To support AMD’s CES press conference in Austin, Texas for the launch of its new Ryzen Pro 4000 Series Mobile Processors, we facilitated the participation of two of Australia’s leading laptop reviewers, Jarrod’s Tech and Hardware Unboxed. Our role focused on connecting key tech voices with a major global product announcement to maximise credibility and reach.

Driving Global Coverage Through Influencer Advocacy

Jarrod of Jarrod’s Tech and Tim of Hardware Unboxed were flown in to attend the briefing in person, ensuring firsthand access to AMD’s latest innovations. Both creators then produced detailed coverage and reviews across their YouTube channels, amplifying the launch to highly engaged tech audiences worldwide.

Tagged Content Marketing, Entertainment & Games, Influencer Marketing, Public Activation, Public Relations, Social Media

AMD Ryzen Mobile Launch

AMD CES Press Conference Activation: Bringing Australian Tech Voices to a Global Stage

Driving Global Coverage Through Influencer Advocacy

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