Oneworld Charters & Discovery Channel Superyacht Event
An Exclusive Influencer Experience at Sea
We partnered with Oneworld Charters and Discovery Channel to deliver an exclusive superyacht experience designed to engage top-tier influencers in a premium, lifestyle-led activation. By curating a select influencer network, we created a unique brand experience on Sydney Harbour that seamlessly blended storytelling, content creation, and experiential marketing.
Immersive Content Creation in a Luxury Setting
Onboard a fully catered, four-hour Sunday cruise, we crafted an environment that encouraged authentic engagement and shareable moments. With influencers reaching a combined audience of over 700,000 on Instagram, the experience was captured and amplified in real time—extending the brand’s reach far beyond the harbour.
Amplifying Reach Through Influencer Storytelling
Through thoughtful planning and execution, we maximised both engagement and visibility by leveraging organic influencer amplification. The result was a seamless fusion of luxury, entertainment, and digital storytelling that strengthened connections between brands, creators, and their audiences.