To highlight the functionality of Sharp’s air purifier, fridge and microwave oven ranges, The Gap Agency collaborated with MasterChef 2016 winner Elena Duggan, a renowned cook and social media influencer. The production consisted 5 professionally produced videos including the making of 3 original Sharp recipes using their microwave range.

Elena was engaged to share the videos across her social media channels, and behind the scenes footage and lifestyle stills of the products were compiled for Sharp’s own marketing purposes.